Do you want to sell or help the customer?

A business is about resolving a need and/or want for a client. Therefore, a secret for business success is the resolution of the client’s needs/wants and not what the business wants to do.

I have seen too many times where the business tries to convince the client that their offering is the best. This approach will feel, look, sound too much like selling to address the business needs/wants instead the of the client’s.

How much better would it be for the business to first understand what the client needs/wants and then present a solution? … Rather than what the business has to offer?

Remember, most people like to get something or purchase something and dislike being sold something.