Keeping customers…

Some of us work for a business and others have our own business. In both cases, we have heard the expression “the customer is always right”. Although a good principle to go by, we all know it is not necessarily true. Still, unhappy customers are an un-healthy outcome for businesses.

How about following Michael LeBoeuf suggestion: “A satisfied customer is the best business strategy of all.”? Furthermore, how about delivering a “WOW!” experience to our customers?