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Tactic 1: It is easy to have a positive mindset when everything is going well. The important thing is to maintain this positive mindset and attitude when we find challenges and hard times in our lives. It is during hard times when we see who a successful person and entrepreneur is. It is hard to do so, YES, it is very hard. Then again, if it was easy, no one would ever have any issues in life. Look at this like when we fall, we then stand up, shake the dust out of ourselves and move on. Tactic 2: We are living unprecedented times. It is now when, rather than getting worried, we must focus on controlling what we can control and do something about it. Rather than worrying about what we can’t control, how about working how we can adapt to the new circumstances. It is time to assess what the challenges are and what options we have. Then select the best suitable one and move on. A motto I learned when I was in the military goes along the line of (when something out of the norm takes place): Stop, Assess, Choose Option, Action It. Panicking is a normal reaction of people that goes into action without thinking about the available options. Tactic 3: Never stop living your own life. Some businesses stop doing business when they encounter a significant challenge in life, waiting for the challenge to pass. Yes, sometimes we are unable to avoid that. Then again, often is more about us being unable to find […]
We can have the best tools to improve our life style, we can have all the best intention… It is not good enough. You much ACTION them to make them a reality. It is about a productive healthy ACTIVE life style. International Business Philosopher, Jim Rohn offers an inspiring testimony on taking action to be your best self. Become inspired with his uplifting words of dedication, hard work and persistence. Click here to design your own life action plan now!
Facts: Nothing is perfect and can always be improve Change is always happening, no matter how much we try to avoid it We can learn at least one new thing every day So, go out, select something that can be improved, make some changes to it to make it better and in the process, learn something new every day. PS: Have fun while you are at it.
We often talk about our professional skills and how to improve them. Some of the factor we tend to ignore are the bases on which those skills are built on. One effective and reliable method to ensure we have solid bases to build our professional skills is to also develop and master a basic set of skills in our own life: Self-Management: Effectively manages self Clearly lives their own values, beliefs and attitudes Demonstrates commitment to ongoing professional development Relationship Management: Meets Code of Ethics and professional standards Honest and sincere rapport Trusting and caring association Communication Skills: Attunes with their peers and friends Maintains effective communication Genuinely champions their clients, peers and friends Career Skills: Demonstrates effective listening Demonstrates impactful and effective curiosity for new ideas Moves the clients, peers and friends to action and results Facilitating Progress: Inspires learning and growth Develops goals and action plans Manages accountability and advancement
The core of a successful marketing strategy: Research, research, research: Great ideas and instincts can be good. Research allows the business to validate if your great ideas will fill a “want” or a “need” in the market and will provide with the insights on how to best meet your clients wants and needs and what marketing medium is more effective to reach them. Know your clients better than they know themselves: What they want, what they need, where they like to go, what they like to read, what they like to listen, where they live, where they work, what they look like, … The more you know about their demographics, the better. Be clear on the results you want from the strategy: Increase sales? Market penetration? New clients? More returning client? How are you going to measure the increase? What other KPIs will you use to understand how the strategy is working? How often will you check the progress of the strategy? Define clear goals for each campaign. What is your budget? What your ROI (Return On Investment) will be? How long will it take to reach your ROI? Be consistent and true to your brand: Your brand is the identity of your business and how your clients know you. They have expectations based on your brand, so validate that your strategy is consistent with your brand. Be ready! Be ready to adjust the strategy as market conditions changes and as you get feedback on the strategy performance (remember this is all about what the clients wants). Measure everything, analyse […]