We often talk about our professional skills and how to improve them. Some of the factor we tend to ignore are the bases on which those skills are built on. One effective and reliable method to ensure we have solid bases to build our professional skills is to also develop and master a basic set of skills in our own life: Self-Management: Effectively manages self Clearly lives their own values, beliefs and attitudes Demonstrates commitment to ongoing professional development Relationship Management: Meets Code of Ethics and professional standards Honest and sincere rapport Trusting and caring association Communication Skills: Attunes with their peers and friends Maintains effective communication Genuinely champions their clients, peers and friends Career Skills: Demonstrates effective listening Demonstrates impactful and effective curiosity for new ideas Moves the clients, peers and friends to action and results Facilitating Progress: Inspires learning and growth Develops goals and action plans Manages accountability and advancement
The core of a successful marketing strategy: Research, research, research: Great ideas and instincts can be good. Research allows the business to validate if your great ideas will fill a “want” or a “need” in the market and will provide with the insights on how to best meet your clients wants and needs and what marketing medium is more effective to reach them. Know your clients better than they know themselves: What they want, what they need, where they like to go, what they like to read, what they like to listen, where they live, where they work, what they look like, … The more you know about their demographics, the better. Be clear on the results you want from the strategy: Increase sales? Market penetration? New clients? More returning client? How are you going to measure the increase? What other KPIs will you use to understand how the strategy is working? How often will you check the progress of the strategy? Define clear goals for each campaign. What is your budget? What your ROI (Return On Investment) will be? How long will it take to reach your ROI? Be consistent and true to your brand: Your brand is the identity of your business and how your clients know you. They have expectations based on your brand, so validate that your strategy is consistent with your brand. Be ready! Be ready to adjust the strategy as market conditions changes and as you get feedback on the strategy performance (remember this is all about what the clients wants). Measure everything, analyse […]
Some people want to improve, while at the same time do not want any changes… Other people dream to be a lot more successful while they keep thinking and doing what they always done… I wonder… How are people going to improve anything without making any changes? How are people going to be more successful without changing the way they do things? Knowing that change is a constant thing in life, how is it that so many people resist it?
It seems to me that many business and people wait to have something before they can achieve success. What I have learned in life is that success is more about how you consistently use what you have more than anything else.
Many people fear change. How is this? If you are lost, you are scare of starting to walk in any direction because it can make it worse. If you know where you are going, then it is easy to chose where to go. Could it be that people fear change because they don’t know where you want to go in life? Would it be easier for them to get clarity where they want to go in life and then drive to have the life they want? So, how do you feel about change? Do you want to do something about it?
Today’s business and social environment tend to put a very negative view on failure to the point that many people feel ashamed. In many cases, businesses and people hide any failure to avoid the stigma that is often associated with it. Still, business and society expect success and people to have experience at everything. Furthermore, businesses and society expect plenty of innovation. I wonder, how people will risk doing innovating things, making any changes to improve, try original approaches, etc., when there is such a burden… Imagine, an environment where people is encouraged to try to innovative approaches and new ideas, where everyone involved learn from what it works and what did not convey the expected results. Furthermore, imagine a place where people look at what did not work and find other ways in which it can be useful… I wonder…