As time passes, we see new businesses and new entrepreneurs becoming successful and after a while, they disappear. On the other hand, we know of successful businesses and entrepreneurs staying relevant and successful for ever.
The secret the stay relevant for ever is flexibility. It is the ability to continuously adapt to ever changing circumstances, market conditions, competitors, etc. It is about changing and adopting new approaches and ideas while maintaining a clear focus on purpose of the business.
The businesses and entrepreneurs that have the greatest degree of adaptability will be the businesses and entrepreneurs that will last the longest.